Built for Complexity of Open-Venue Sports
Protern Media links athlete data to video to create highlights, fan content, and sponsor-ready media at scale.
Your footage holds more value than you think
Most footage in open-venue sports goes underused. It’s hard to work with because athletes compete at different times, terrain is unpredictable, and camera coverage is scattered.
Protern Media turns that footage into a scalable media source. We make it easy to search, clip, and enhance video with performance data, so you can create content that engages fans, serves sponsors, and supports your event long after it ends.
Computer vision wasn’t built for open-venue sport
Most automated video tools rely on computer vision, which works best in stadiums, with fixed angles, continuous play, and clean sightlines. Open-venue sports are different.
When terrain, weather, or course layout blocks the view, computer vision breaks down. Protern Media uses athlete data instead, so clips and insights are captured even when the action is out of frame. That means more stories surface, and fewer moments go to waste.
Athlete data unlocks entirely new video experiences
From never-before-seen highlight formats to interactive fan tools, Protern Media supports a new kind of content strategy that scales with your event.
Clip Discovery
New highlight types powered by performance, not guesswork
Protern Media makes it easy to surface moments you never knew to look for. Editors and producers can instantly generate highlight reels based on athlete performance data instead of visual cues.
Examples include:
The five fastest exits through the Fairmont Hairpin
The top sprints from the 2025 Tour de France
Most consistent sections across a season of races
These clips give fans real insight into performance and provide media teams with a scalable source of sponsor-ready, data-backed content.
In-Venue Fan App
Let fans film the action and see the performance behind it
Our in-venue app gives spectators a new way to engage with live sport. Fans can film their favorite athletes or drivers and instantly receive video enhanced with real performance data.
It is like giving every fan an X-ray into the action. The result is more shareable content, wider reach for your event, and higher on-site value for sponsors and fans alike.
Fan Engagement
More interactivity, deeper insight, longer viewing time
When athlete data is linked to video, fans can do more than just watch. They can explore. Protern Media enables comparison clips, dynamic overlays, and interactive metrics that help fans understand how and why athletes perform the way they do.
Fans can switch between overlays like speed, power, or time deltas, compare athletes side by side, and gain a richer understanding of what made the difference. The result is more time in-app and more meaningful engagement.
From athlete to audience in moments
Protern Media links athlete data to video across every stage of the content workflow.
From capture to delivery, it powers automated highlights, fan-driven clips, and scalable media built for the complexity of open-venue sport.
Data and Video Captured Together
High-precision sensors or existing data streams, synced with any video
Protern sensors: Compact, 4G-enabled devices with cm-level accuracy, 1s latency, and mesh fallback for rugged environments
Existing data support: Seamlessly ingest and sync GPS or telemetry from your current system
Broadcast integration: Works with aerial, fixed, mobile, and POV feeds — all video becomes searchable
Fan-shot video: Link smartphone footage to athlete data for in-venue content creation
Data-driven highlights and comparisons that reveal what really happened
Clip and Insight Generation
Smart clip discovery: Surface key moments based on speed, power, pacing, or section times, not just visuals
Async comparisons: Compare athletes across runs or locations, even if they didn’t compete head-to-head
Real-time automation: Monitor live data streams to auto-generate clips and update highlight reels as the event unfolds
Insight-enhanced fan video: Feed data overlays into fan-shot clips to create an “X-ray” view of the performance they just captured
Content Delivered to Every Audience
Scalable media formats for fans, sponsors, and production teams
Multi-platform ready: Export clips for broadcast, social, apps, or internal use with minimal post-production
Fan engagement: Power branded apps with interactive, data-rich video overlays that increase viewing time and encourage exploration
In-venue experiences: Let fans film and instantly receive performance-enhanced content ready to share
Sponsor integration: Add logos, branded modules, or data-driven storylines to create new digital inventory
Built on technology trusted by the world’s top ski teams
Protern Media is built on the same platform used by more than 20 national ski teams and organizations in over 30 countries. Originally developed to help elite athletes understand performance, the platform now powers scalable media creation for rights-holders across open-venue sport.
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